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"Building Inside Sales: Your Roadmap to a Best Practice Group" Released by The Bridge Group

New Ebook, Offers a Guide to Building an Effective Inside Sales Team

HUDSON, MA -- (Marketwire) -- 09/16/09 -- The Bridge Group, Inc. today announced the availability of "Building Inside Sales: Your Roadmap to a Best Practice Group," a comprehensive guide to building an effective Inside Sales team.

The complimentary ebook provides guidance for Technology Executives looking to leverage Inside Sales as an engine for growth. Written by Trish Bertuzzi, The Bridge Group, Inc.'s President and Chief Strategist, the ebook offers strategies with which to have a group up, running and productive in 90 days.

"In today's challenging market, Executives have already cut budgets and headcount to the bone," said Trish Bertuzzi. "Now is the time to expand Inside Sales and be ready to capitalize on the next growth cycle. I hope this ebook helps Executives build a solid foundation and start groups that are successful and impactful."

In the complimentary ebook, Bertuzzi shares key factors in building highly effective Inside Sales teams, including:

--  Determining the appropriate model
--  Aligning where the group will report
--  Selecting the appropriate level of Manager
--  Implementing successful hiring fundamentals
--  Motivating individual Reps
--  Utilizing new technologies to maximize success

To download a free copy of "Building Inside Sales: Your Roadmap to a Best Practice Group," please visit: Also, stay tuned for The Bridge Group's next ebook which will focus on Inside Sales models for SaaS companies specifically.

For the latest best practices on Inside Sales, visit The Bridge Group, Inc. and the Inside Sales Experts Blog.

About The Bridge Group, Inc.

The Bridge Group are Inside Sales Experts who help technology companies build, evolve or validate inside sales strategies. More about The Bridge Group's inside sales consulting can be found at and

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Matt Bertuzzi
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