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Shellback™ Rum Named Official Supplier Of ORACLE TEAM USA, Defender Of The 34th America's Cup

SAN FRANCISCO, July 17, 2013 /PRNewswire/ --Today Shellback Rum announced distinction as the Official Rum Supplier of ORACLE TEAM USA, defender of the 34th America's Cup. As a proud sponsor of the defending America's Cup champions, Shellback Rum is bringing the spirit of nautical competition to markets across the country with a series of events celebrating yacht racing, all culminating at the America's Cup Finals, September 7-21.

"ORACLE TEAM USA  is pleased to team up  with Shellback Rum, a brand whose nautical heritage and Shellback namesake naturally aligns with our sport, goals and passion for adventure," said Grant Summer, General Manager of ORACLE TEAM USA. "ORACLE TEAM USA strives for progression in competitive sailing as Shellback does in the rum category – it is a natural fit."

The sponsorship coincides with Shellback Rum activations nationwide featuring simulated boat races inspired by ORACLE  TEAM USA, opportunities to design branded "Shellbacker" boat shoes and samplings of signature cocktails featuring Shellback Rum, the Official Rum Supplier of ORACLE TEAM USA.

This September, San Francisco will host the 34th edition of the America's Cup, the oldest trophy in international sports, on state-of-the-art AC72 racing yachts, a new racing race format and extensive television and online coverage. Led by four-time America's Cup winner, Russell Coutts, CEO, and skipper James Spithill, the youngest skipper to win the Cup, ORACLE TEAM USA is well-positioned to defend their 2010 America's Cup victory.

About Shellback Rum
The taste of the Caribbean pursues a modern progression with the debut of Shellback Rum, named after a proud naval tradition in which the title of "Shellback" is awarded to courageous sailors who have successfully crossed the equator. Available in two expressions, Silver and Spiced, Shellback Rum is produced at the century-old West Indies Rum Distillery (WIRD) on the island of Barbados, the birthplace of rum. Both expressions are a blend of continuous and pot still components featuring neutral, heavy and aged light rum. Adding further depth to the final Shellback Spiced blend, a portion of the rum spends a minimum of 12 months in once-used American bourbon barrels. Shellback Rum is available nationally. The suggested retail price of each expression in the 750mL size is $17. For more information, visit Rum, Alcohol 40% by Volume (80 proof) ©2013 Grand Antilles Cane Spirits, Modesto, CA. All rights reserved.

When ORACLE TEAM USA won the 33rd America's Cup in February 2010, not only did team owner Larry Ellison succeed in his goal of bringing the America's Cup "home" to the United States, but his team became the Defender of the 34th America's Cup.  Led by CEO Russell Coutts and skipper Jimmy Spithill, ORACLE TEAM USA is comprised of the best international sailing, design, build and support talent to defend the trophy on San Francisco Bay in 2013.

Kylie Barnett
Calhoun & Company Communications
(415) 346-2929
[email protected]


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