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The Decisyon Story As Told To Italy's Prime Minister Matteo Renzi

After Food and Fashion, Software Joins "Made In Italy" Excellence in the USA

SAN FRANCISCO, Sept. 22, 2014 /PRNewswire/ -- One of Italian Prime Minister Matteo Renzi's main objectives during his visit to Silicon Valley is to outline a path linking Italian startups to private equity, with a view to launching trailblazing companies. Decisyon, Inc. will be on hand to bring its contribution to this path.

The Prime Minister will meet with Italian start-ups on September 22nd at 8:30 am (PT), at the San Francisco Yacht Club.  Mauro Battocchi, the Italian Consul in San Francisco, has invited Cosimo Palmisano, vice president of Decisyon, to explain how Decisyon won over American private equity funds, thanks to its groundbreaking collaborative decision making and execution (CDME) platform -- becoming a global company now headquartered in Stamford, CT with its technological heart in Latina, Italy, outside of Rome.  

As it happened, in 2005, Franco Petrucci, founder and CTO of Decisyon, created the first and only platform for building enterprise solutions that combined collaboration, analytics, planning and execution capabilities all in a unified environment – dramatically speeding development and reducing costs.  Building on its success in Europe, Petrucci wanted to take a giant leap: to lead Decisyon outside the confines of Italy, into the competitive world market.

However, Italy was lacking the availability of capital resources. So, Petrucci decided to introduce Decisyon to Plug-and-Play, a Silicon Valley incubator whose main focus is business intelligence technology. He picked up the phone, called the company, and flew to San Francisco to present his product.

While in Silicon Valley, he met Fulbright BEST researcher Palmisano, creator of the Ecce/Customer social CRM cloud service (now marketed in the USA as Decisyon/Engage), who had recently moved to California. Franco and Cosimo shared two dreams: to transform the world of collaborative decision-making and to make the creation of software one of the key pieces of "Made in Italy" worldwide.

The three years of incubation were decisive: in Italy, leading partners, such as Telecom Italia, Alpitour and Trenitalia were secured. And in the US, contacts with East Coast funds increased continually and resulted in the largest investment raised by an Italian technology company in the last ten years – some $15 million.  The initial round of financing was followed by a second round totaling $22 million from a group of investors led by growth equity firm, Catalyst Investors.

This capital enabled Decisyon to accelerate its' growth – garnering a base of 200 clients in 11 countries and officially entering the USA market in January 2014.

At Monday's meeting with Prime Minister Renzi, Palmisano will trace the milestones in Decisyon's history with a two-fold objective: attract equity investors by establishing "Made in Italy" software as a symbol of excellence worldwide, and to motivate Italian entrepreneurs to persevere in the USA – communicating to local investors the opportunities in the Italian startup ecosystem.

About Decisyon

Decisyon, Inc. provides enterprises, manufacturers and global brands with software solutions that integrate collaboration, analysis, planning and execution – all in a single environment – to accelerate smart decision-making. Founded in 2005, Decisyon software is now used in more than 200 companies globally including the pharmaceutical, financial services, banking, media, fashion, manufacturing, retail, transportation, telecommunications and automotive industries. Headquartered in Stamford, CT, the company markets its software products in the United States and Europe through partners and direct sales. For more information visit www.decisyon.com or follow the company on Twitter https://twitter.com/decisyon.

SOURCE Decisyon, Inc.

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